As some of you may already know, I got invited to attend one of the biggest design conferences this year, Adobe MAX. Of course, I was pretty stoked about it as it’s quite a rare experience to actually sit front row at their keynotes and get a firsthand experience of Adobe introducing their up and coming products and features to the public.
MAX Social Insider Welcome Dinner (May 05, Sun)
Dinner at Rock’n Fish LA Live and met the Adobe Insiders for the first time – Andy Sowards, Kelly Beall, Jeremy Goldberg and a few people from Adobe like Christine Jennings. I don’t really remember the name of the dish that I had ordered, but it was some really good scallops! It was a fun night just chatting with the group!
Day 1 (May 06, Mon)
I was up really early and drove to the LA Convention Center. It’s pretty close to where I live, but since I live in LA, it takes forever to get to places because of traffic and the fact that rush hour starts at maybe around 5AM. It was my first day at the conference and at around 7:30AM, there were already quite a few of people waiting in line to pick up their badges. I was pretty stoked to get a Press badge! That means we get VIP and front row seating at the keynotes, backstage access, etc :)
At around 7PM, we all met up at the Marriott for the Red Carpet event. Once again got to know lots of really cool people, plus, food and drinks were overflowing. I don’t think I’ve had this much free food in my life!
Day 2 (May 07, Tue)
First session I went to was Aaron Draplin’s "Tall Tales From A Large Man". I have to say this is my most favorite session out of all the sessions and at every conference that I’ve attended. It was the most inspiring, hilarious, honest and genuine. Aaron talks about his journey as a designer, how rewarding it was to do "pro bono" projects for some of his buddies and how important it is for us to value family more than work.
If you can’t delegate at a pixel level, you’ll never ship. – Jeffrey Zeldman #AdobeMAX
Day 3 (May 08, Wed)
I attended Ken Barber’s workshop, "Hand Lettering For Graphic Design". It was a 3-hour long workshop where we did some hands-on exercises and it was great to learn some techniques on basic lettering and typography. I was a bit sad that this was the conference’s last day, but I had a really great time! I was able to do lots of networking, met a lot of awesome, like-minded people and left really creatively inspired. And oh, I got some pretty cool Adobe freebies as well!