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How Many H1 Tags Do We Really Need?

We’ve been doing a lot of work refactoring the code of our website at SendGrid and we’re looking forward to getting it done real soon. When I redesigned my site, I kept in mind how important speed is from a User Experience standpoint. Before beginning with the refactoring, I did an inventory of our code and this lead me to question, "How many H1 tags do we really need?" Matt Cutts, the head of the web-spam team at Google, had the exact answer I was looking for.

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