We’ve been doing a lot of work refactoring the code of our website at SendGrid and we’re looking forward to getting it done real soon. When I redesigned my site, I kept in mind how important speed is from a User Experience standpoint. Before beginning with the refactoring, I did an inventory of our code and this lead me to question, "How many H1 tags do we really need?" Matt Cutts, the head of the web-spam team at Google, had the exact answer I was looking for.