Princeton Equity Group Email Campaign Designs

Princeton Equity Group email campaigns

About this project

Princeton Equity Group reached out to me to design and build email campaigns for their marketing strategy in seeking out new investment opportunities.

They are an investment company that is amongst the most experienced in franchise and multi-unit investors within the United States. Their investments include European Wax Center, Urban Air Adventure Park, and Massage Envy, the nation’s largest provider and franchisor of therapeutic massage services with over $1.3 billion in sales.

Role

  • Email campaign design
  • Implementation

Brand Guidelines

The guidelines that were in place were pretty limited to just logo usage and colors, so I had a lot of flexibility.

I added my own flair to it to make the designs look more interesting and fresh while still maintaining an elegant look and feel.

Explorations

I worked on exploring several different designs with them until we found a direction that is effective in communicating the company’s messaging and the intent of this campaign.

Outcome

While the team wanted to maintain a corporate look and feel, I worked with them to make sure that there’s still a human and friendly element to it to encourage small businesses to apply for funding.

The team at Princeton Equity Group were very happy with the designs and expressed their interest in having me work on the designs for their future campaigns once they are ready to get those out the door.